Case Study: Europcar
Europcar communicates with a large fleet of staff through easy-to-manage newsletters
Europcar were looking for a solution that would be easy to learn, quick to apply and low-cost. It needed to be flexible enough to be adapted to the company’s various needs.
Introduction
As the leading car rental company in Europe five years in a row, Europcar understands the importance of good communication. Recently voted the World’s Leading Leisure Car Rental Company by more than 167,000 travel professionals, Europcar’s reputation speaks for itself. The company has a presence in over 3000 locations, with more than 5000 employees and €1.5B in turnover.
The challenge
Europcar has a large fleet of staff and keeping in touch with them is essential to the business. However, sending off individual emails to thousands of staff was prohibitively time consuming and expensive. The company needed a simple, straightforward solution to communicate via electronic newsletters and they wanted something that could be managed internally.
Europcar were looking for a solution that would be easy to learn, quick to apply and low-cost. It needed to be flexible enough to be adapted to the company’s various needs.
They needed to communicate regularly within the subsidiary corporate and franchise networks, sending content related to internal news. They emphasised the need for maximum autonomy for the administrator of the emails.
The solution
GraphicMail was able to meet Europcar’s needs, providing a simple, straightforward and comprehensive solution. Sending off email newsletters was made quick and easy, saving the company a significant amount of time and money. Tom Paterson, Franchise Communications Manager at Europcar International, was satisfied with the results. He says that Europcar is now able to communicate regulary within its networks, keeping staff updated on internal news and other matters. Breaking news can be packaged into newsletters and fired off to staff in a short time period.
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